Stark Industries Winged Iron Fighter Jet Report
Abstract
In reviewing the sales of the Winged Iron fighter jet and investigating its correlation with marketing campaigns, the discrepency is investigated and immediate future action is determined based on the analysis of what's found in the investigation.
Introduction
This report analyzes Stark Industries' sales performance of the Winged Iron fighter jet from 2013-2014, along with survey results and social media pages from 2015 in order to learn the effectiveness of current marketing campaign efforts and to determine a course of action for future marketing development.
Problem
When fighter jet sales soared in 2013, Stark Industries devoted extra marketing resources to promote fighter jets equally with their counterparts. However, due to the recent popularity of new speed technology, Stark Industries must also consider the change in the demands of the market. Marketing and Sales have fallen short in adapting and keeping ahead of the change in demand.
Analysis
In conducting surveys and researching both Marketing and Sales departments, as well as the market itself from 2013 to 2014, the following key findings were discovered:
- For the 2015 calendar year, fighter jet sales were up 86% compared to 2014.
- When giving customers a 20% discount on all orders placed in month of July, fighter jet sales increased by almost 300%.
- According to customer surveys, customers prefer fighter jets with new speed technology than without.
- Facebook posts produced 3200 clicks and 220 sales, while Instagram posts produced 5710 clicks and 930 sales, with most of the sales for the Winged Iron fighter jet with the new speed technology.
Recommendations
Understanding the change in the market and comparing it to what is actually selling, the following is recommended as a course of action in moving forward:
- Increase marketing for Instagram, as the return on investment has been high.
- Increase marketing for the Winged Iron fighter jet with new speed tachnology.
- Develop Stark Industrie's presence on Facebook.
Conclusion
The data shows a bit of mixed results with the customer discount drastically increasing sales and yet the company's digital presence in social media isn't as effective. All-in-all, Marketing needs to ramp its online efforts and create better streamlines of the information shared in word-of-mouth promotions to the digital platforms so there is a greater connection with the target audience.